There isn’t supposed to be much news in the last week of August. This past week was different.
I intended to continue the discussion of information fiduciaries, but there were too many other interesting links on a different subject: media companies are continuing the trend of independence from tech platforms.
This week, Timehop builds their own ad server, Quartz starts a paid newsletter, Google’s ad tracking expands, a local newspaper group tries to raise its own capital from the public, and Twitter announces a political ad policy that’s (helpfully) different than Facebook’s.
One tiny piece of analysis on the last one. Twitter is doing two interesting things: defining news organizations and recognizing that they have a different place in society than other commercial entities.
This is a Good Thing.
- Twitter exempts news organizations from its new political advertising registration policy.
- Ren LaForme at Poynter has a good overview.
- In doing this, Twitter has defined what qualifies as a news organization.
- This is in direct opposition to Facebook’s policy.
- My biggest question: what will Twitter do about single-subject news organizations covering a controversial topic in depth? (Think, for example, of a News Deeply property.)
- Anyone going through the process? Let me know.
- Digiday’s Kerry Flynn profile’s Timehop’s decision to run their own ad serving platform.
- This is another facet for a bonafide trend: control
- Digital publishers are owning and controlling the two keys to their business: the audience and revenue streams from it
- While it’s easy to see how big publishers can get this done, the desires of small players to do this will create an opportunity for someone to help them.
- Mark Bergen and Jennifer Surane shine a big spotlight on old news in Businessweek: Google buys credit card transaction data to link digital ads with brick-and-mortar purchases.
- Maybe it’s time for a Pi-Hole?
- Or Firefox’s new, improved anti-tracking protection to be turned on by default.
- Sonoma West Publishers, a regional newspaper chain, started a direct public offering to raise capital.
- Most interesting is the group’s plan for use of the proceeds.
- I was surprised to see the plan calls for only $5,000 of spending on “new reader/community live event(s)”
- We know how much these can drive revenue, and reach audiences.
- I’m writing a piece on how else that money could be spent. Know someone at Sonoma West? Want to help me brainstorm? Email.
- Quartz creates a cryptocurrency newsletter… that is a paid subscription. Very on trend.
- Multiple revenue streams? ✅
- Direct link to the audience? ✅
- Focused on an audience that a distinct set of advertisers would like to reach? ✅
- Apple AirPods are great… and they get disgustingly dirty.
- Thanks to Working Paper reader Jonathan Friedlander for the tip: Blu Tack gets the detritus out.
- The newly-clean earbuds sound much better, and have more volume.
- Getting out the gunk is also remarkably satisfying. 😉
- Hitlist has been turning up great fares from Chicago.
- It alerts you when there are well-below-usual fares from your home airport.
- Sudomod. Online community doing really interesting hardware projects.